Public Relations

Master's Degree ‐ Online

Discover the digital side of today's public relations industry.

Social channels have magnified the need for qualified public relations specialists who understand these digital media tools. Whether you're already working in PR or looking to enter the industry, being able to combine traditional practices with social media skills will put you on the forefront of the communications industry.

In Full Sail University's Public Relations master's degree program, you will learn what goes into being an effective PR professional through hands-on experience with social media tools and project-based coursework. You'll be surrounded with the software and workflow practices found in the industry so that you can learn to effectively launch powerful conversations for an organization.

Areas of Focus Include:

Foundations

Degree Courses Include:

Mastery: Personal Development and Leadership - This course allows students to map their own path toward achievement by providing a holistic understanding of success, personal motivation, resiliency, and intellectual commitment.
Public Relations in a Digital World - You will examine the dramatic impact of the Internet and a 24/7 media environment on the public relations process.
Writing for Interactive Media - You will master narrative principles by examining new ways of telling interactive, narrative stories for visual and digital media.
Legal Aspects of Media - In this course, you will learn to identify complex media legal issues presented by the expansion of digital and mobile technologies, and think critically about how to resolve these issues.
Innovative Public Relations Tools and Resources - This course lets you examine the unique characteristics of popular technologies such as social networks, real-time media, and content sharing.
Events Marketing and Production - You will explore the role of public and digital events that support PR efforts and how these events generate awareness for their clients and/or company.

Mastery: Personal Development and Leadership
Public Relations in a Digital World
Writing for Interactive Media
Legal Aspects of Media
Innovative Public Relations Tools and Resources
Events Marketing and Production

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PR Strategy and Communications

Degree Courses Include:

Media Relations - You will consider who the journalist is in the digital space and how the traditional objective for a journalist has changed as a result of the Internet and participatory media.
The Online Media Room - You will examine how to develop, integrate, and manage online media assets within the organization's webpage to support both external and internal public relations messages.
Reputation Management Strategies - You will learn how to monitor and respond to changes in sentiment and conditions that impact organizational initiatives and long-term strategic communication objectives.

Media Relations
The Online Media Room
Reputation Management Strategies

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Measurement

Degree Courses Include:

Social Media Metrics and ROI - You will learn how to track, report, and analyze a variety of metrics that describe audience behavior and attitudes.
Market and Consumer Research Analysis - In this course, you will learn how to examine various professional public relations and marketing resources to identify their market, competition, and consumer.
Public Relations Final Project and Thesis - In this project, you will create a detailed public relations plan that demonstrates an in-depth understanding of the knowledge and concepts from the program's curriculum.

Social Media Metrics and ROI
Market and Consumer Research Analysis
Public Relations Final Project and Thesis

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Request Info

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Tuition & Project LaunchBox™

At traditional universities, books and supplies can be a major educational cost from semester to semester. At Full Sail, these items are included in tuition, including industry-standard hardware and software through our Project LaunchBox™ program.
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Start Any Time, Finish in Half the Time

Degree programs start monthly at Full Sail, rather than on a traditional semester schedule. That means you can start classes when you’re ready, rather than needing to wait for the next semester to begin your education.
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