Public Relations

Master's Degree – Online

Take your public relations knowledge to the next level.

In our Public Relations master's degree program online, you'll learn how to merge tested PR strategies with forward-thinking tactics that keep up with the constant change of the media landscape.

Immerse yourself in project-based courses, create and implement PR plans based on real clients and scenarios, and showcase your efforts in a personal website. At Full Sail, this accelerated 12-month master's degree program helps you develop your personal brand and social strategy – giving you a competitive edge in the world of PR.

Areas of Focus Include:

Foundations

Courses Include

Mastery: Personal Development and Leadership - Map your own path toward achievement by understanding success, personal motivation, resiliency, and intellectual commitment.
Public Relations in a Digital World - Examine the dramatic impact of the internet and a 24/7 media environment on the public relations process.
Legal Aspects of Media - Learn to identify complex media legal issues presented by digital and mobile technologies and to think critically about resolving these issues.
Writing for Interactive Media - Master narrative principles by examining new ways of telling interactive stories for visual and digital media.
Innovative Public Relations Tools and Resources - Examine the unique characteristics of popular technologies such as social networks, real-time media, and content sharing.
Events Marketing and Production - Explore the role of public and digital events that support PR efforts and how these events generate awareness for their clients and/or company.

Mastery: Personal Development and Leadership
Public Relations in a Digital World
Legal Aspects of Media
Writing for Interactive Media
Innovative Public Relations Tools and Resources
Events Marketing and Production

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PR Strategy and Communications

Courses Include

Media Relations - Consider who the journalist is in the digital space and how the traditional objective for a journalist has changed as a result of the internet and participatory media.
The Online Media Room - Examine how to develop, integrate, and manage online media assets within the organization's webpage to support both external and internal public relations messages.
Reputation Management Strategies - Learn how to monitor and respond to changes in sentiment and conditions that impact organizational initiatives and long-term strategic communication objectives.

Media Relations
The Online Media Room
Reputation Management Strategies

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Measurement

Courses Include

Social Media Metrics and ROI - Learn how to track, report, and analyze a variety of metrics that describe audience behavior and attitudes.
Market and Consumer Research Analysis - Examine various professional public relations and marketing resources to identify their market, competition, and consumer.
Public Relations Final Project and Thesis - Create a detailed public relations plan that demonstrates an in-depth understanding of the knowledge and concepts from the program's curriculum.

Social Media Metrics and ROI
Market and Consumer Research Analysis
Public Relations Final Project and Thesis

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Request Info

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Tuition & Project LaunchBox™

At traditional universities, books and supplies can be a major educational cost from semester to semester. At Full Sail, these items are included in tuition, including industry-standard hardware and software through our Project LaunchBox™ program.
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Start Any Time, Finish in Half the Time

Degree programs start monthly at Full Sail, rather than on a traditional semester schedule. That means you can start classes when you’re ready, rather than needing to wait for the next semester to begin your education.
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